AI live streaming for brands
selling in Thailand
AI live streaming, or AI live commerce, means an AI host sells your products in a live stream that shoppers can buy from. UpperLive's AI host is made from the face and voice of a consenting real person and speaks natural Thai, so a foreign brand can run long, daily Thai-language live selling without hiring and training a team of Thai hosts. A HelloAds team in Bangkok writes the script with you, answers Thai comments backstage, labels every live as AI, and checks each platform's rules before the first live. Talk to us on LINE or by email.
Thai shoppers buy on live video,
and the market keeps growing
Live and short-video selling is a mainstream way to buy in Thailand, not a niche. The figures below come from sources you can check.
- Thai e-commerce grows 22% a year, towards about US$33 billion in 2025 — the fastest in Southeast Asia, and video sellers in Thailand rose 175% in a year to 850,000; fashion and accessories are 21% of video-commerce sales (e-Conomy SEA 2025 by Google, Temasek and Bain, as reported by The Story Thailand, Nov 2025)
- 81% of Thai live viewers who shop online have watched a live to shop, and 70% of them have bought from one — 79% watch lives at least weekly, and Facebook is the platform Thais use most to watch live shopping (Decision Lab, Live Commerce Landscape in Thailand, Sep 2024, 702 respondents)
- TikTok ads reach 56.6 million Thai adults, Facebook 51.5 million, YouTube 47.2 million — advertising audiences in late 2025, out of about 67.8 million internet users (DataReportal, Digital 2026: Thailand, Nov 2025)
| Platform | How the sale closes | Good for |
|---|---|---|
| Shopee Live | Basket, coupons and Flash Sale inside the live | Brands with an official Shopee shop and campaign days |
| Lazada Live | Product list inside the live | Brands selling mainly on Lazada |
| TikTok Shop | Basket and pinned product inside the live | Reaching people who do not know the brand yet |
| Facebook Live | Comments and chat; no in-live basket since October 2022 | Regular customers who like to ask questions |
Each platform sets its own terms for AI-generated hosts, and they change. We check the current terms with you before the first live. On Shopee, for example, the shop must register its AI through its Key Account Manager first, and one AI face may not be used across several shops; see 24-hour live on Shopee and platforms.
What foreign brands find hard
about selling live in Thai
Thai hosts for long hours
Good Thai-speaking hosts who can sell for hours are hard to find and harder to keep. A live that depends on one person stops when they are sick or leave.
Claims that stay on brief
Global brands need every claim to match what legal approved. The AI says only the script you confirmed; change a price or a claim and the old line stops.
Thai comments in real time
Viewers ask in Thai about size, shipping and authenticity, and expect an answer in seconds. Our Bangkok admins answer backstage, from an answer set you approve.
Local rules on AI
Thai consumer-protection guidance on AI in advertising, reported by Tilleke & Gibbins in March 2026, expects AI-generated content to be disclosed. Every live of ours is labelled as AI.
Hiring Thai human hosts
vs an AI live host
| Topic | Thai human hosts | AI live host (UpperLive) |
|---|---|---|
| Finding and training | Weeks to find and train hosts who sell well on camera | Made from a consenting real person; first live within 3 days of the product list |
| Hours per day | A few hours each before the voice tires | As many hours as you book; hour eight sounds like hour one |
| Staying on brief | Depends on the person and the day | Only the approved script and answer set |
| Thai comments | Answered between sentences; some are missed | Answered from the answer set, with a backstage admin for new questions |
| Language | Depends on the person | Thai and English |
| Where a human is better | Improvising, holding and demonstrating the product | Does not hold products; uses pre-shot product photos and video |
Many brands combine both: their own staff or a creator for peak hours and hands-on demos, the AI host for the long hours around them. More detail on hiring an AI live host and on what AI live commerce is and how it works.
From product list to first live
in 3 days
Send products and approved claims
- Product list, prices to quote and selling points
- Claims your brand has approved
- Channels and schedule
We write and render; you approve
- Thai opener, product scripts and the answer set
- Every AI clip, revised until you sign off
Live in your own shop channel
- Streamed with your stream key, never your password
- Bangkok admins answer comments and can stop at once
- A post-live summary of sales and questions
The rules we keep on every live
- Consent — every AI host is made from a real person who gave written consent for their face and voice to be used; for the Customize package, the AI can be made from your own staff, with their consent.
- Labelled as AI — viewers are told it is AI on every live; it never passes as a real person.
- A human team in control — a real team watches every live hour, answers comments and can stop the live at once.
- Your accounts stay yours — we stream into your shop's own channels with a stream key; followers, orders and data stay with the brand. See our privacy (PDPA) and AI policy.
Booked by live hours
40 hours to start, 60 hours for daily lives on two channels, 100 hours for brands where live is a main channel, or Customize for several brands, channels or a host made from your own staff. Every package includes the script and AI clips, system operation and a backstage admin answering comments. Quotes on request.
How AI live selling price works →Questions from brands outside Thailand
What is AI live streaming?
AI live streaming, or AI live commerce, is an AI host selling products in a live stream that viewers can buy from. UpperLive's AI host is made from the face and voice of a consenting real person, speaks only the script your brand approved, is labelled as AI on every live, and has a real team in Bangkok controlling the script and answering comments backstage.
Can a brand with no team in Thailand use it?
Yes. Send your products, approved claims and channels on LINE or by email. We write the Thai script, render the AI clips for your approval, and stream into your brand's own shop channel with a stream key. You need a shop on the platform you sell on, such as an official store on Shopee or Lazada.
Which languages can the AI host speak?
Thai and English. Lives for Thai shoppers run mainly in Thai; scripts and post-live summaries can go to your team for review.
Do Thai platforms allow AI hosts?
Each platform sets its own terms, and they change. We check the current terms with you before the first live. Shopee, for example, requires a shop that uses AI to register it through the shop's Key Account Manager first, and the same AI face may not be used across several shops.
What does it cost?
Packages are sold by live hours: 40, 60 or 100 hours, or Customize. Each includes the script and AI clips, system operation and a backstage admin answering comments. No setup fee, no commission. Send your details on LINE or by email for a quote within one business day.
Tell us what you sell in Thailand
and where
Send your brand, products and channels. We reply within one business day with a plan and a quote. No contract to start.